We make media
smarter for
brands like yours


Crafters of clarity

Half Dome combines marketing and technology to deliver compellingly simple business solutions for our partners. Between us, we don’t think it has to be that hard, you just need to find the right people. Thankfully for you, we have.

What we actually do

Like every agency, we can do a lot of stuff. But when push comes to shove, we can boil it down to three main shapes.


Technology consulting, in-housing digital media & marketing strategy


We too have a planning process, ours is called GABA (gather, arrange, build and action)


Paid media & data and analytics


Our values are there to remind us who we are, and who we want to be. They guide everything we do, from our approach to work to how we treat people.

Constantly Curious

There are no guessing games here. Just curious people, with curious minds, asking the right questions so we can dive deeper into your biggest problems and unearth your biggest opportunities.

Love Mondays

We love coming to work because we actually love what we do. And when you pair that unbridled joy with unparalleled ambition, you get some pretty unbelievable results.

Blow things up

We are the new kids on the block, so we don’t have to do things the way they have always been done. If it doesn’t make sense, we blow it up and start again. Because we can.

Stay Classy

Egos can get messy. So we leave ours at the door. Because there is only one thing that matters more than our work; respect.  That’s true for clients, for the work, and for the people who we sit alongside every day. It’s simple, just be kind.

Our Clients

We’re proud to work across such a diverse blend of Australian business, but we’re even prouder to be able to work with partners we like and people we admire.

The Good Guys

One of the best retailers in the land, TGG’s desire to be the best across everything they do is infectious.


PointsBet’s meteoric rise has come from a combination of super clever people and a lot of hard work. Their team is tenacity personified.  

Maurice Blackburn

The MB team exemplify ‘staying classy,’ they couldn’t be a better group of people to work with and that, in turn, produces some seriously good work.

28 By Sam Wood

Sam and his team have kept us all sane during lockdown. Their aspiration to give people small steps to big change is so inspiring and we are stoked to be on the journey.


There is no doubt that Mayver’s is Australia’s favourite peanut butter. Armed with only some peanuts and a pinch of salt, Paul and his team are giving multinationals a real run for their money.


A genius Aussie invention created by tradies for tradies and set to take the world by storm. Angus, Dave & Greg are super clever but don't take themselves too seriously making them a joy to work with.


The recycle superstore with a cult-like following, Savers are the bastions of the upcycling revolution. They are also a bit quirky, which we love.

FGB Natural Products

With iconic brands like Bosisto's and Euky Bear, FGB has been a staple in Aussie homes for over 120 years, but Amanda and her team aren't done yet. Here's to 120 more (fingers crossed we're still around!)


This could be you.

Don't just take
it from us

Some nice words from our partners

“Having such deep cross channel specialisation under one roof made Half Dome the perfect partner for us”

Jason Kibsgaard

Head of Marketing — BetEasy

“Half Dome are our trusted advisors. As cliché as it is, we genuinely see them as an extension of our marketing team”

Toni Wilson

GM of Marketing & Communications
Maurice Blackburn

“We have a dynamic partnership with Half Dome, and are excited to see where it takes The Good Guys over the coming years”

Robert Ambler-Frazer

CMO — The Good Guys

Technology consulting

We can help you squeeze the best performance out of your existing ad-tech and even recommend options that may work better.

In-housing digital media

The first step in managing search and programmatic yourself, is getting experts like us to set you up right from the start.

Marketing Strategy

Launching a brand or product online? You’ll need a digital strategy for that. Lucky for you we’re pretty good at that kind of thing.


When it comes to the execution of paid digital media and data & analytics, we've got you covered.

Paid media

  • Paid Social Media
  • Search Engine Marketing
  • Radio, Streaming & Podcasts
  • Television & Online Video
  • Display & Native
  • Out of Home (including Programmatic)
  • Affiliates & App Download
  • Press & Magazines
  • Integrated Partnerships

Data and analytics

  • Live Dashboarding
  • Attribution modelling
  • Google Analytics
  • Tagging and tracking

We think we can plan better than other agencies. There, we said it.

That’s because our planning model, GABA, allows us to blend out marketing expertise with our tech nous, to build powerfully simple digital solutions for your business.

Put simply, GABA lets us gather important information about your business, category and consumer, then arrange it all to unlock a strategy, build a plan to execute it, then put it into action.

We reckon it works pretty well, and we can’t wait to tell you more about it.